Recent survey: Industry’s leading buyers satisfied with the services
provided by this new network platform – Deals signed with a value of several
million euros – ITB Buyers’ Circle will feature again next year
Satisfied buyers and contracts with a value in individual cases of as much
as five million euros marked the successful start of the ITB Buyers’ Circle.
Some 500 leading buyers representing small and medium-sized companies as well
as some of the major groups in the worldwide travel industry made use of the
services provided by the first ITB Buyers’ Circle at ITB Berlin 2012. According
to a recent survey 85 per cent of participants valued this opportunity to
obtain free admission to this event and 82 per cent were satisfied with the
arrangement granting them access to the Exhibition Grounds from 9 a.m. onwards.
Buyers also responded positively to the travel service provided by Deutsche
Bahn with its Event-Ticket, and to the free W-LAN access at the ITB Buyers’
Circle Lounge.
ITB Berlin was used by 92 per cent of buyers to assist them in finalising
contracts or to sign deals during the fair itself. For 23 per cent the
contracts had a value in the range from 200,000 to one million euros, while 19
per cent were able to prepare or sign contracts worth between one and five
million euros. David Ruetz, Head of ITB Berlin, is very satisfied with the
launch of the first ITB Buyers Circle: “The new platform met with an excellent
response among leading buyers. According to our survey, the strength of the
network, the many useful services and the way in which it helps to disseminate
the latest knowledge about the industry have convinced 90 per cent of
participants to return next year. These are some of the very good reasons for
us to continue with the ITB Buyers’ Circle in 2013.