Αποψη της`Βαρκελώνης |
TR Global, the leading
provider of market data to the hotel industry, announces the addition of two
new Hotel Market Forecast reports covering Barcelona and Tokyo.
The reports are based on the latest hotel data
collected by STR Global and modeled by Tourism Economics, a division of Oxford
Economics, providing a 5-year hotel market outlook for the cities.
“Whilst Barcelona has enjoyed positive revenue per
available room (RevPAR) growth in 2011 and the first quarter (Q1) this year,
the outlook shows a more balanced picture. With the current uncertainties
surrounding the Euro zone, Barcelona is predicted to experience short-term
RevPAR decline in 2012 before recovering slightly in 2013”, commented Elizabeth
Randall, managing director at STR Global. “On the other hand, we are pleased to
see double-digit RevPAR growth forecasted until the end of this year as Japan’s
economy and market rebound from the 2011 tsunami and earthquake”.
Tokyo’s outlook for 2012 is positive, with RevPAR
growth expected to increase by 13.9 percent year on year, led by both occupancy
and rate growth. This is coming off weaker results in 2011. Tokyo achieved
occupancy of 71.5 percent (-9.7 percent) in Q1 2011. In Q2 of 2011, the
occupancy rate following the earthquake dropped by 21.1 percent before
stabilizing again during the remaining last two quarters of the year. Overall
in 2011, the average daily rate (ADR) declined by 6.7 percent to JPY 13,195.13.
During the first quarter of 2012, occupancy grew by 11.1 percent to 79.5
percent whilst ADR remained slightly below the previous year (-0.3 percent).
Looking forward, whilst occupancy will continue to be
positive in 2013, RevPAR will be driven mainly by ADR growth. The future
performance of hotels will be determined by the ability of the Japanese economy
to overcome the challenges coming from the reconstruction in the regions
affected by the tsunami and the global economic environment.
Barcelona’s outlook shows only slight changes in
performance for this and next year. This follows stronger growth in 2011, when
Barcelona saw RevPAR performance grow by 8.5 percent to €81.68. Growth was led
by increased occupancy (+4.5 percent) and rate (+3.8 percent). Whilst the
economic forecast in the Euro zone remains uncertain, our forecast predicts
that RevPAR will decline (-0.7 percent) in 2012 before recovering in 2013 (+0.8
percent). In 2012 RevPAR is predicted to be led by decreasing occupancy (-1.0
percent), whilst in 2013 rate and occupancy are expected to stay almost flat
against 2012. The positive outlook in 2013 is boosted by MICE business, which
is expected to host several high-profile events in Barcelona. This will be a
relief from less optimistic economic news, according to the Tourism Economics
forecast issued in April, with GDP in Spain expected to contract by 1.7 percent
in 2012 and further declines in 2013 by 1.5 percent.
STR Global Hotel Market Forecast reports are available
quarterly across 42 markets in Europe, Asia Pacific and the Middle East.