W Hotels Worldwide Continues Global Expansion with a New W Hotel in Dubai

W Hotels Worldwide announced it has signed an agreement with Al Sharq Investment LLC to debut a new W Hotel in Dubai on The Palm Jumeirah.

Set to debut in 2016, W Dubai – The Palm will be located in the emirate’s most prestigious residential, leisure and tourism hub and will offer spectacular views of the iconic island, Dubai Marina and the azure waters of the Arabian Gulf.

“The W brand’s expansion into Dubai is another milestone in bringing the global design powerhouse to the world’s most exciting and vibrant cities and resort destinations,” said Vincent Gillet, Global Brand Leader, W Hotels and Le Méridien. “W will offer a completely new and distinctive experience to the hotel market in Dubai, providing a stylish escape and innovative design in one of the city’s most premier destinations.”

Through the W brand’s unique and distinctive programming, W Dubai – The Palm will provide a contemporary lifestyle experience with a complete service offer. The hotel will feature 283 stylish guest rooms, including 102 suites, five WOW suites and two Extreme WOW suites (W’s interpretation of a Presidential Suite). W Dubai – The Palm will also offer W exclusives including the brand’s signature W Lounge experience (W’s transformation of the traditional lobby), a glamorous WET pool, SWEAT (W’s state-of-the-art fitness centre) and an AWAY Spa.

The hotel will offer eight contemporary dining and lounge concepts, more than 2,500 square metres of ultra-modern meeting and event space and a full-service WIRED business centre. These offerings will be complemented by the W brand’s signature service promise, Whatever/Whenever®, providing guests whatever they want, whenever they want it.

Starwood currently operates close to 50 hotels in the Middle East and continues to strengthen its long-established position as one of the leading luxury hotel operators in the region. The company is set to open more than 30 hotels in the region over the next few years, representing a portfolio growth of more than 50%. Starwood operates 15 hotels in Dubai, representing the largest concentration of Starwood hotels in any single city outside of New York.