CIBTM,
China's largest meetings, incentives and business travel exhibition
taking place at the China National Convention Centre (CNCC), Beijing,
has received unprecedented regional and international exhibitor
bookings and Hosted Buyer registrations.
Supported
by the findings of the 2011 CIBTM Industry Research Report, growth is
not only for the meetings market within China, but also for the
volume of meetings and events inbound to China from international
planners as well as the growth predicted for outbound business
tourism from the region.
Jeffrey
Xu, Reed Travel Exhibitions, CIBTM Project Manager commented, “Last
year’s analysis showed that 74% of buyer respondents and 52% of
suppliers forecasted an increase in the volume of events that they
would organise and supply to over the next twelve months. This
clearly demonstrates the high demand for businesses who can cater for
China, Asia and the rest of the world, which explains the
unprecedented request for space from exhibitors.”
97%
of the show floor is now booked as many new exhibitors, along with a
long list of returning companies have signed up to continue
leveraging the exposure and business leads which the show generates
for both regional and international meetings industry suppliers.
24
regional and international exhibitors have signed up to attend CIBTM
for the first time this year including Italy, Holland, Madrid
Convention Bureau, Switzerland,, InterContinental Hotels Group,
Okinawa Tourism Board, MGM Grand Ho Tram, MasterCard, McArthurGlen UK
Ltd, Chengdu Tourism board，Diaoyutai
MGM Hotels，The
Okura Group, Shenzhen Best Meeting, Sengmen International Hotel
Management Ltd，China
OCT, Pacific World, Changjiang Cruise Overseas Travel Co., Hotel
Equatorial Shanghai, Xi'an Tangyi Fang, Global Management Services,
Carey International, London & Partners, Circus Maximus
International and Royal Caribbean Cruises Ltd.
“Exhibitors
from 2011 have returned once again this year as a direct result of
the return on investment they achieved from their participation in
last year’s show. As part of our on-going development and
progression, we continually conduct research around inbound and
outbound business from the regions where each of our shows are held.
We are looking forward to this year’s update of the IBTM Global
research at the show as it will provide us with an insight of what to
expect in the industry sector for 2013,” continued Xu.
CIBTM
has also received a higher volume of Hosted Buyer applications, 320
to date (33% up from this time last year) nearly 80% of the number
expected at the show. Regional Hosted Buyers confirmed to attend are
from cities including Shenzen, Guangzhou, Chengdu, Qingdao and
international Hosted Buyers are traveling from cities including Hong
Kong, Moscow, Madrid, London and New York.
This
year’s CIBTM Education programme is now confirmed with more than 19
tailored education sessions taking place over the course of 3 days.
The Site International Conference follows CIBTM this year in Beijing.
For full event details and to apply for free Hosted Buyer or visitor
status logon to www.cibtm.com/en/Visiting
CIBTM
2012 takes place on the 12th-14th September 2012.
