Jetstar Hong Kong was announced in March this year and is on track to start services during 2013, subject to regulatory approval. It will deliver fares an average of up to 50 per cent cheaper than existing full service options to a range of destinations including mainland China, Japan, South Korea and South East Asia.
Jetstar had previously advised the Civil Aviation Department of the intention to apply for an Air Operators Certificate for the local airline, which maps out how Jetstar Hong Kong will manage its engineering, ground operations, fleet and crewing.
The application commits the airline to meeting all necessary regulatory requirements, including the key proviso that its principle place of business and centre of its decision-making is in Hong Kong itself.
A project team has been assembled and announcement of key positions – including a Hong Kong Chief Executive Officer, Chief Pilot and Head of Engineering – is expected shortly. Recruitment of the first wave of up to 100 pilots and cabin crew is expected to begin in coming months.
Jetstar Group CEO, Jayne Hrdlicka, said that lodging the AOC application was an important step to ultimately creating new travel demand for Hong Kong through lower fares.
“From our experience in other markets like Japan, Singapore and Australia we know that introducing sustainably low fares means people travel more places, more often,” Ms Hrdlicka said.
“The reason low fares airlines are generally well-received in new markets is because of their ability to increase overall demand. In other words, rather than taking a share of the existing pie we make the pie bigger.
“We’ve had strong support from tourism operators who want to see lower fares and competition bring more visitors to Hong Kong, particularly in the price-sensitive leisure end of the market.”
Jetstar Hong Kong is anticipated to add billions of dollars a year in economic activity for the city, as well as several hundred skilled jobs, by the time it reaches 18 aircraft in 2015. This would be generated chiefly through tourist spending on hotels, shopping and leisure activities as well as spending on airline operations with local suppliers including ground handling and engineering.
Recent research showed that 70 per cent of Hong Kong residents believed airfares to-and-from the city were too expensive and 66 per cent agreed low cost carriers would benefit the local economy.
In addition to preparing the Air Operators Certificate, Jetstar Hong Kong has been in discussions with a range of potential partners, including airports and major tourist attractions.
