Qatar
Airways has once again raised the bar and set new standards for
5-Star service in the aviation industry byleveraging on the iPad
to offer personalised service to its customers at various touch
points.
The
iPad provides Qatar Airways’ cabin crew and concierge staff at
the airline’s exclusive Premium Terminal at Doha International
Airport and Premium Lounge at London Heathrow, with a multi-faceted
functionality and easy access to customer information, data on
flights and destinations at their fingertips.
Cabin
crew and concierge staff at both Doha International Airport and
London Heathrow are able to use this custom-built, state-of-the-art
mobile application to anticipate customer needs and deliver
the airline’s unrivalled 5-star service from their iPad in a
paperless environment.
The
app, with an interactive seat map design, highlights the presence of
VIPs and Privilege Club members onboard. It also identifies customers
quickly, provides ready access to customer information and alerts the
crew and concierge staff at the Premium Terminal and Premium Lounge
of passenger’s special meal or service requirements.
Qatar
Airways Chief Executive Officer Akbar Al Baker said the iPad
enabled cabin crew and concierge staff to know the customer better,
proactively respond to their needs and offer an enhanced brand
experience.
“While
we will continue to offer the personal touch and unrivalled 5-star
service onboard, Qatar Airways will use innovation as an
extension of our brand engagement to understand our customers better
and set new benchmarks in service and customer experience,” he
said.
Qatar
Airways plans to extend the customers’ iPad experience to
include on-board Privilege Club enrolment and introduce value added
services for the redemption of Qmiles for upgrades and purchase of
duty free items inflight.
Qatar
Airways has seen rapid growth in just 15 years of operations,
currently operating a modern fleet of 111 aircraft to 119 key
business and leisure destinations across Europe, Middle East, Africa,
Asia Pacific, North America and South America.
Since
the beginning of 2012, Qatar Airways has launched flights
to Baku (Azerbaijan); Tbilisi (Georgia); Kigali (Rwanda); Zagreb
(Croatia), Erbil (Iraq), Baghdad (Iraq), Perth (Australia) and
Kilimanjaro (Tanzania).
Over
the next few months, Qatar Airways will launch services to
a diverse portfolio of new routes, including Yangon, Myanmar (October
3); Maputo, Mozambique (October 31); Belgrade, Serbia (November 20);
Warsaw, Poland (December 5) and Chicago, USA (10 April 2013).
