Starwood Hotels & Resorts Worldwide announced that its leading-edge Aloft brand has debuted in Cupertino, California.
Aloft
Cupertino is the brand's third hotel
in California and its first in Silicon
Valley, reflecting the rising demand for Aloft in vibrant markets
worldwide. Owned by Shashi Corporation and managed by Azul
Hospitality Group, Aloft Cupertino offers 123 spacious, loft-like
rooms, forward-thinking technology and a vibrant, social atmosphere.
Located
in the heart of Cupertino's business district, Aloft Cupertino is
adjacent to the Apple campus and walking distance to the City Center.
Also nearby are the offices of Hewlett Packard, Google and IBM, Santa
Clara University, HP Pavilion, Winchester Mystery House, the upscale
shops and eateries on Santana Row, and a selection of wineries and
world-class golf courses. Hotel amenities include an indoor pool, w
xyz sm bar, 24-hour fitness center and 1,350 square feet of flexible
meeting space, ideal for both business meetings and social
gatherings. Aloft Cupertino is also pursuing LEED certification and
offers many environmentally friendly programs and design elements.
Showcasing
many of the brand's newest technologies, Aloft Cupertino is the first
Aloft hotel to feature Apple TV in all its guestrooms. Guests can
choose among thousands of movies and TV shows from iTunes, connect to
Netflix for films, Hulu for television shows, MLB.com for sports, and
much more. Apple TV's Airplay feature will also let guests play
video, show off photos, and enjoy music from any iPhone, iPad, or
iPod Touch - right on their 42-inch LCD in-room TV. In the lobby,
guests can access "Cool Concierge," a tablet-based
concierge program that guests can use to look up directions, phone
numbers, make reservations, check their flight status and print
boarding passes. Starting in March, the hotel will also offer Smart
Check-In, allowing guests to bypass the front desk and go straight to
their rooms using radio frequency identification (RFID) technology.
Pioneering
initiatives in music, design, and technology have positioned Aloft as
a must-have brand for the next generation of travelers. Aloft has
reported consistently high guest satisfaction scores since launch,
reflecting the success of its modern and vibrant design at an
affordable price point. Aloft's social guest experience, with the
buzzing re:mix lounge and w xyz bar, has also earned select hotels
within the portfolio designations in TripAdvisor's 2012 "Top 25
Trendiest Hotels in the US" rankings.