SAS is launching a new service concept, replacing the previous service classes
with two brand new alternatives: SAS Go for customers who want to have a lot and
SAS Plus for customers who want to have more. We have worked with our customers
to develop these products, which meet the increasing demand for smoother and
more time-efficient journeys for both leisure and business passengers.
In November last year we launched a new pro-active plan, 4Excellence Next
Generation (4XNG), to secure the future of SAS as a competitive company for our
customers. Our operations are now radically changing with new collective
agreements for our flight staff, the centralisation and downsizing of our
administrative organisation, and the outsourcing and sale of operations. As part
of this plan our customer offerings will be renewed and developed.
SAS is introducing two brand new service concepts in Scandinavia and Europe: SAS
Go, for customers who want to have a lot, and SAS Plus, for customers who want
to have more. This new concept has been developed closely with customers and
includes a new and improved onboard service concept.
"We want to make travelling easier for our customers. And this includes SAS Go
and SAS Plus. For SAS simplicity is when customers receive exactly what they
need. When we were developing this new concept, we based our work on our
customer needs rather than on industry standards," says Rickard Gustafson, CEO
and Group President of SAS.
SAS Go always includes a checked bag at no extra charge, coffee or tea onboard,
as well as several services to save time, including mobile check-in. SAS Plus
includes two checked bags at no extra charge, SAS Fast Track, lounge access,
meals and drinks onboard as well as twice the number of EuroBonus points; all of
this is on top of the benefits offered by SAS Go.
There will also be a completely new onboard service concept, where the
traditional airline food will be replaced with a Café and a new range that will
be offered to all customers onboard.