The Cancun Convention
& Visitor’s Bureau announces the success of the Mexico Travel Industry
Summit, which took place at Le Blanc Spa Resort in Cancun
on July 29 – 31.
Forty-six representatives
of the most important tour operators, travel agents and wholesalers in North
America and Mexico
attended the summit. Backed by the Mexico Tourism Board and the Cancun CVB, the
three-day event showcased the international communications program for Mexico and unveiled the country’s new tourism
campaign, “Mexico :
Live it to Believe it.”
The Mexico Tourism Board
also released statistics that place Cancun as the No. 1 destination for foreign
tourists in Mexico .
This impressive achievement has been held since 2012, when over 2 million
people enjoyed Cancun’s various amenities, beaches, nightlife, luxury, culture
and one-of-a-kind gastronomy.
The Mexico Travel Industry
Summit consisted of a welcome dinner and reception; a presentation of the
Future of Mexico’s Tourism by the Mexico Tourism Board’s CEO, Rodolfo Lopez
Negrete; a panel discussion with hoteliers that included the Cancun Hotel
Association, AMResorts, Grupo Posadas, Iberostar, Palace Resorts and RIU; and
round table discussions with top industry leaders.
In the first quarter of
the year, the majority of foreigners to visit Cancun’s shores were U.S. tourists,
at 952,000. Visitors from other countries included: Canada
with 490,000, the United Kingdom
with 93,000, Argentina with
58,000, France with 49,000, Brazil with 41,000, Russia
with 36,000, Germany with
33,000, Spain with 31,000, Italy with 29,000, 21,840 from Mexico , and
446,000 guests from other countries around the world. International visitors
during the first quarter of this year have increased by 8%, compared to the
same time in 2012.