Many travel companies and
product owners want to be doing something positive to contribute to social and
environmental issues, but don't know where to start, or don't have the
resources to get the process started. Often it is a lack of staff as well as
lack of insight that hinders the tourism industry achieving more when it comes
to establishing policies and communicating responsible tourism messages, and
this was the catalyst that motivated 'Green Girls in Africa'.
All of the 'girls' are
well versed in responsible tourism planning, implementation, trust creation and
social media. The idea is that companies can choose from a 'pick and mix' list
of affordable services that offer a long or a short term support system and can
be completely tailor made to the individual situation.
The current economic
worries mean that resources for companies to appoint their own 'green team' are
just not possible, and this is the sort of situation that the Green Girls can
step in and manage where needed.
'Green Girls in Africa ' consists of three well-known travel professionals
with many years of experience in the travel industry between them, and they
understand the challenges that businesses face on a day-to-day basis to make
money. The truth of the matter however is that responsible business does not
mean losing money. On the contrary, responsible tourism makes good business
sense, not just in terms of improving the bottom line, but also in terms of
improving staff morale and the customer experience you deliver.
Green Girls in Africa offers the travel industry a flexible set of
practical tools, from the smallest to the largest assignment, making it easy
for companies to incorporate responsible tourism practices. The goal of 'Green
Girls in Africa' is to create a constructive environment that will enable us to
work collaboratively as an industry towards making South Africa the best
responsible tourism destination in the world and helping businesses achieve
that.