Melia Hotels International
has been one of the biggest and most successful hotel groups to embrace and
respond to the growing impact of online reviews and social media mentions for
hoteliers both at a brand and corporate level. The group not only pioneered
this revolution in the industry, but also effectively incorporated the data and
analysis provided by ReviewPro across multiple areas of the organization.
Today, hundreds of its general managers have performance goals based on
theevolution of ReviewPro’s Global Review Index, which is rapidly becoming the
industry-standard benchmark for online guest satisfaction.
RJ Friedlander, CEO of
ReviewPro, said, “Melia Hotels International was one of our first partners when
we launched ReviewPro, and thanks to their commitment and involvement we have
evolved together through a sensational partnership. We are thrilled to continue
working with them for the coming years and have worked closely to develop our
latest tool, the Revenue Optimizer, which benefited from Melia’s pioneering use
of online guest feedback analysis in the area of revenue optimization”.
According to Sara Ranghi,
Brand Integrity Director at Melia Hotels International, “We are delighted to
continue working with ReviewPro after 3 years of close collaboration and to
keep benefiting from their world-class solution. They also offer highly
responsive engagement and education services thatmeet the demanding needs of a
large, global hotel group like ours”. “The Revenue Optimizer’s integration with
STR has provided an unparalleled opportunity to help improve our
decision-making process in yield management and to maximize revenue”, added
Ranghi.
