Enhancing Tourism Ireland ’s online presence in the region, the new
website has been developed in response to growing interest in travel to the island of Ireland
from the Middle East market.
The local site provides
comprehensive, up-to-the-minute information for Middle Eastern visitors with
culturally curated exclusive content.
The ‘Jump into Northern
Ireland’ road-trip-of-a-lifetime competition offers one lucky winner and guest
a one week road trip to take in sites such as the multi-million pound Titanic
Belfast Visitor’s Centre and the extraordinary Giant’s Causeway UNESCO World
Heritage Site, whilst enjoying the scenic car routes of the Causeway Coast
along the way.
Thomas Redmond, Tourism
Ireland’s representative in the Middle East, commented: “Tourism Ireland is
revving-up its online promotional activity in line with increased interest we
are seeing from the Middle East in travel to the island of Ireland, as visitor
numbers continue to increase month by month from the GCC market.”
Having such a huge fanbase
is significant because each fan has an average of 200 friends, making Tourism Ireland just
one degree of separation (or just one click away) from having its message
shared with 250 million people around the globe.
“As well as providing
users with an enhanced visitor experience on our website, we are also
continuing to develop our regional social media presence,” added Redmond .
“Our Facebook and Twitter
fan growth remains steady, and we will continue to prioritise our digital
growth strategy in our regional marketing activity.”