“We are delighted to join
forces with AFAR, one of the most highly respected travel brands, to help our
guests plan one-of-a-kind travel experiences that go off the beaten path and
beyond the typical tourist experience,” said Brian Povinelli, Global Brand
Leader, Westin Hotels & Resorts and Le Meridien. “Everything we do at
Westin, from our innovative programming and signature suite of Heavenly
amenities, is designed with our guest’s well-being in mind. Our goal is to
provide a truly unique and instinctive travel experience at our hotels and
resorts around the world that brings our brand promise to life no matter where
your travels take you.”
Before you Check-In, Check-Out Westinfinds.com
With content curated by
AFAR exclusively for Westin, the digital platform, which includes a website and
mobile component, provides a source of recommendations sure to make any
vacation truly memorable. From authentic restaurants, to enchanting shops and
memorable sights, the itineraries range from simple: a peaceful kayak ride down
the Mercer Slough in Washington ,
to extravagant: a private bike tour of the Balinese countryside punctuated by
ancient temples and colorful Patchouli fields. Shunning the one-size-fits-all
formula, Westin Finds From AFAR lets travelers personalize their itinerary
based on whether they are traveling as singles, couples, families or groups of
friends. Looking for an authentic culinary find for the entire family in Mexico City ? Treat
everyone to a fun afternoon exploring empanada stands in Distrito Federal. Need
to plan a romantic evening in Shanghai ?
Arrange for a private chauffeur to whisk you away to a secret location for a
20-course meal prepared by a celebrated chef. In true AFAR-style, the online
destination guide boasts exquisite photography and beautifully written travel
descriptions that help transport the reader to a pub in Boston
or a farm to table restaurant in Milan .
“AFAR is proud to partner
with Westin on an initiative that aligns so closely with our core values,” said
Joe Diaz, Co-founder of AFAR. “Our mission has always been to empower travelers
to experience a destination like a local - and with Westin Finds From AFAR, we
have a new platform with which to reach even more travelers.”
Westin Finds From AFAR is
the latest addition to the brand’s dedicated weekend program, Westin Weekends,
that gives guests more flexibility and time to make the most out of their
weekend getaway and features 3pm Sunday check-out, extended breakfast and more.
Launched in 2009, AFAR is
the leader in experiential travel, inspiring and encouraging travelers to go beyond
the typical tourist experience and celebrate global diversity by connecting
with different people and cultures. The brand encompasses the award-winning
AFAR magazine, recipient of multiple Lowell Thomas Travel Journalism Awards,
including the 2010 and 2012 Gold Award for “Best Travel Magazine;” AFAR.com,
nominated for a prestigious ASME award; a mobile app; and the nonprofit AFAR
Foundation, which grants travel scholarships to high achieving students who
would not otherwise be able to explore our world.