The revamp
was financed by owners Chartres Lodging Group, LLC; Apollo Global Management,
LLC; and Lubert-Adler Partners. The John Hardy Group project managed the
hotel.
Led by the
design firm Stonehill & Taylor, the complete renovation of the Accor
brand's North American flagship creates an inviting ambiance in the heart of
the city, according to the brand. The renovation is designed to reposition
the hotel for young, hip and edgy clientele who are drawn to the city for both
business and leisure pursuits.
"We're
thrilled to debut the 'new' Novotel New York today, and look forward to
welcoming both new and returning guests to experience an unrivaled view of
Times Square," stated General Manager Marc Sternagel. "The revived
look of the hotel, combined with SuperNova restaurant and our stunning Terrace,
offers locals and visitors alike a reason to create their own New York memories."
Stonehill
& Taylor's design work starts at the West 52nd St. entrance and carries
through to the restaurant and outdoor terrace on the 7th floor.
The redesign
of the lobby is inspired by the concepts of celebration and passage of time,
both envisioned in reference to the pop culture and New Year's Eve in Times Square , according to the firm. The lobby space
features stylish seating and continuous imagery flashing on LCD flat screens.
The hotel
arrival experience features ambient sound, video art, materials and lighting
that surround guests from check in through to entering their rooms.
Computer-controlled, hexagonal LED ceiling panels glow in different colors,
complementing changing music and sounds throughout the day. The renovation
further integrates the lobby and 7th floor public spaces into a fluid space
with views of Times Square .
Each of
Novotel New York 's
480 guestrooms was refashioned in keeping with the hotel brand's contemporary
"Next Room" design theme. Anchored by the backlighted headboard of a
duvet-covered bed, rooms offer sleek
furnishings, clean lines and vibrant colors. New features include decorative
lighting; 46-in., flat-screen televisions; Wi-Fi access; iPad docking stations;
and soundproof windows that open and close. Bathrooms are furnished with glass
showers.
The hotel's
outdoor terrace features 5,700
sq. ft . of space with walkways, tables for bar service,
foliage and fire pits.
The
SuperNova restaurant features a contemporary design and offers traditional
American comfort food and classic cocktails with an international twist.