ΔΙΕΘΝΗΣ ΕΛΛΗΝΙΚΗ ΗΛΕΚΤΡΟΝΙΚΗ ΕΦΗΜΕΡΙΔΑ ΠΟΙΚΙΛΗΣ ΥΛΗΣ - ΕΔΡΑ: ΑΘΗΝΑ

Ει βούλει καλώς ακούειν, μάθε καλώς λέγειν, μαθών δε καλώς λέγειν, πειρώ καλώς πράττειν, και ούτω καρπώση το καλώς ακούειν. (Επίκτητος)

(Αν θέλεις να σε επαινούν, μάθε πρώτα να λες καλά λόγια, και αφού μάθεις να λες καλά λόγια, να κάνεις καλές πράξεις, και τότε θα ακούς καλά λόγια για εσένα).

Σάββατο 29 Μαρτίου 2014

France keen to attract more British tourists

The French tourism development agency, Atout France,  is launching its biggest ever UK advertising campaign in March under the creative banner ‘What’s your tour de France?’


It is focused on re-establishing France as the UK’s favourite holiday destination and regaining visitors from other European destinations including Spain, Greece and Italy
Tour de France is capitalising on the growing popularity of the sport in the UK, the campaign leverages the fact that the first stage of this year’s race will take place in Leeds, West Yorkshire in July.

 
Gwenaelle Maret-Delos, director of Atout France UK and Ireland, said: “For many years we have been advertising across each region, but the general France message sent to the consumer is not present and strong enough in their minds.
 
“We want to put France back on the tourism map, and reignite the old love affair between the UK and France.”
 
The £2m campaign, which will run across press, outdoor, and online advertising, and will have its own dedicated website, aligns the interests of Atout France’s 55 partners.
 
The appointed travel advertising agency, Souk Response, has developed ‘Instagram style’ creative concepts for the campaign, showcasing all the key themes of a French holiday – the great outdoors, food and drink, sports and activities, city breaks, culture and history.
“Every ad shows different people’s holiday experiences, from family holidays in the sun, to a couple on a wine tasting tour.
 
‘Selfie’ pictures, accompanied by quirky comments, allow us to share individuals’ memories of their great holiday,” added Maret-Delos.
 
“And by asking the question “What’s your tour de France?” at the end of each ad, we invite the reader to imagine their perfect French holiday.”