ΔΙΕΘΝΗΣ ΕΛΛΗΝΙΚΗ ΗΛΕΚΤΡΟΝΙΚΗ ΕΦΗΜΕΡΙΔΑ ΠΟΙΚΙΛΗΣ ΥΛΗΣ - ΕΔΡΑ: ΑΘΗΝΑ

Ει βούλει καλώς ακούειν, μάθε καλώς λέγειν, μαθών δε καλώς λέγειν, πειρώ καλώς πράττειν, και ούτω καρπώση το καλώς ακούειν. (Επίκτητος)

(Αν θέλεις να σε επαινούν, μάθε πρώτα να λες καλά λόγια, και αφού μάθεις να λες καλά λόγια, να κάνεις καλές πράξεις, και τότε θα ακούς καλά λόγια για εσένα).

Κυριακή 22 Φεβρουαρίου 2015

Largest Hotel Chain in Portugal Selects ReviewPro’s Guest Intelligence Solutions


The largest hotel chain in Portugal, Pestana Hotels & Resorts, has selected ReviewPro, the leading provider of Guest Intelligence solutions to independent hotel brands worldwide, as their new technology provider. More than 70 Pestana properties around the world implemented ReviewPro’s Guest Intelligence solutions, including Online Reputation Management (ORM) and Guest Survey Solution (GSS). This partnership provides Pestana properties with the integrated tools necessary to better monitor guest feedback – both via online review sites and post-stay guest satisfaction surveys. The leading hotel group will also benefit from ReviewPro’s participation in the TripAdvisor Review Collection Program, as the program will help the properties to increase review volume and ratings on the world’s largest travel site.

When beginning their search for a technology provider, the Lisbon-based chain was looking for an ORM solution which would enable them to consolidate their activities on a corporate level, improve TripAdvisor ratings at property level and introduce a brand-wide guest survey system (to replace current solutions being used by the properties).

After reviewing proposals from multiple vendors, Pestana implemented ReviewPro’s ORM solution to obtain deeper insight into operational and service strengths and weaknesses, in order to increase guest satisfaction and ranking on review sites and OTAs, while driving revenue. Pestana also implemented ReviewPro’s integrated GSS, which enables hoteliers to solicit the specific, structured and verified feedback necessary to measure whether service and operational standards are being met during each guest’s stay. Addressing these operational issues will ensure greater guest satisfaction and positively impact each hotel’s review ranking on TripAdvisor and other review sites and OTAs. Boosting online reputation score can also have a positive impact on each property’s ADR and RevPAR (as evidenced in a groundbreaking Cornell University study using ReviewPro’s Guest Intelligence data).

“After a very thorough review process, we chose ReviewPro because of the team’s passion for Guest Intelligence and superior solution, and we are very secure in our investment into this long-term partnership. The company stood out to us as the only provider that offered everything that we were looking for in one place, as well as a compelling ROI,” said Joao Machado, IT and BI Director at Pestana Hotels & Resorts. “The GSS was a primary interest, as ReviewPro’s solution offers much greater functionality and flexibility, as well as more complex survey logic than other options we investigated. We are excited to see how GSS will change our survey management procedures and response rates over the coming months.”
“Pestana Hotels & Resorts have always been known for providing top-notch service in all of their properties around the world,” said RJ Friedlander, CEO of ReviewPro. “Even though they are already providing excellence, ReviewPro’s Guest Intelligence solutions will enable each property to continue to deliver even more memorable guest experiences.”