LONDON - eRevMax, a leading hotel technology provider, has released an infographic showcasing online travel trends in the United Kingdom. The infographic has projected a positive outlook for UK hoteliers, who can expect to see a lot of bookings coming their way not only from international travelers but from Britons too, as a good 64% of them will take at least one domestic holiday.
Hotels using eRevMax solutions generated an average of GBP 199 per booking with average length of stay being 1.4 across properties. As per eRevMax production statistics, just like rest of Europe, Booking.com has a clear dominance over online hotel bookings followed by Laterooms, Expedia, Agoda and hotelbeds.
Further, this infographic focuses on traveler buying behavior to give hoteliers a deeper insight. It is interesting to note that travellers visit around 17 OTAs during their travel planning phase and over 59% travelers are influenced by online reviews, especially for hotel bookings. Over 65% travellers use metasearch to compare prices thereby making it vital for hotels to manage online reviews effectively and engage actively with metasearch channels.
The two top trends that emerge from this data goldmine is the rise and rise of mobile and the disruption called Airbnb. Industry research shows that over 28% of all online hotel bookings are expected to come from mobile this year. As for Airbnb, the accommodation sharing giant’s estimated annual economic impact in London is over £1.3 billion. The growing popularity of Airbnb has encouraged over 52,000 hosts to share their accommodation in 2015.
