With China now the world's richest country by GDP and with an increasingly affluent middle class, often willing to spend high sums of money purchasing luxury goods abroad, destinations around the world are battling fiercely to attract the rapidly growing tourist Yuan.
Europe has enjoyed phenomenal growth from China, and now is the leading destination for Chinese visitors outside Asia. How this position can be maintained and enhanced is a matter of earnest debate throughout the industry.
At the EU-China summit in July of this year it was announced by President Jean-Claude Juncker that 2018 would be the EU-China Tourism Year. This will give an unparalleled opportunity for EU tourism businesses to explore and understand the Chinese market.
At 12.30 pm on Thursday 3rd November at the Barbican Centre in London, the Tourism Unit in the European Commission, will brief the media on a new programme of initiatives designed to attract Chinese tourists to the EU.
At the ensuing conference, in addition to the announcement of new initiatives, new research from the China Outbound Tourism Research Institute and from the European Travel Commission will also be presented that will shed further light on the desires, attitudes and behaviours of Chinese tourists and will reveal new niches in the market.
The panellists speaking to the media will be:
At the EU-China summit in July of this year it was announced by President Jean-Claude Juncker that 2018 would be the EU-China Tourism Year. This will give an unparalleled opportunity for EU tourism businesses to explore and understand the Chinese market.
At 12.30 pm on Thursday 3rd November at the Barbican Centre in London, the Tourism Unit in the European Commission, will brief the media on a new programme of initiatives designed to attract Chinese tourists to the EU.
At the ensuing conference, in addition to the announcement of new initiatives, new research from the China Outbound Tourism Research Institute and from the European Travel Commission will also be presented that will shed further light on the desires, attitudes and behaviours of Chinese tourists and will reveal new niches in the market.
The panellists speaking to the media will be:
- Dr Eric Philippart, Head of Project, European Commission
- Istvan Ujhelyi MEP
- Professor Wolfgang Arlt, China Outbound Tourism Research Institute
- Eduardo Santander, Executive Director, European Travel Commission (Visit Europe)
- Tom Jenkins, CEO, ETOA, the European tourism association
- Jacopo Sertoli, President & CEO, Welcome China (a leading player in the accreditation of suppliers to the outbound travel industry from China)
